Tailored Writing Services to Help You Succeed
Here is a list of primary writing services I offer that may fit your needs. If you don’t see something listed that you’d like help with, please ask. If I’m not the writer who can help, I’ll say that … and give you a referral to a writer who can if you’d like one.
I don’t list prices here. That’s for a reason. I price out projects, not individual services. I like to wait to have the money talk until after we discuss the work you need and the budget you have in mind.
You need to know your site answers these 5 key questions:
1) Do visitors know what you do?
2) Are they clear on how you can help them?
3) Does it encourage visitor interaction?
4) How does it rank in search engine results?
5) Is the design clear & consistent on all pages? Is it accessible?
To help you, I will complete a 21-point checklist addressing these questions and give you a full report on the findings.
Content Marketing Strategy
This is where you review and refine who you need to reach and how to reach them.
Then take time to develop the message they need to hear … exactly how and when you can give them what they need.
Now plan if you’ll use in-house resources, freelancers, or a marketing agency.
The plan also shows the channels you’ll use to share that content.
I will work with you to complete worksheets and research identifying Why, Who, What, When, & How. I’ll give you a report and a written strategy that meets your goals and needs.
Web Pages (Home pages, Content page, Landing pages)
Your website pages are the cornerstone of your digital marketing content.
Social media may help drive interaction and engagement … it may help build relationships and connect with your audiences … But ultimately your website is your most valuable tool.
These pages are where your clients go to look for information about who you are and what you do. Its where they go for deeper research into your products and services. If you don’t have updated, relevant content, visitors will shop with your competitors instead.
Google’s search rankings look for content that’s useful to visitors, loads quickly, contain keywords and phrases people are looking for today and mobile-friendly sites. Useful, updated information drives SEO rather than past strategies of maxing out keyword use.
All of this leads to improved brand awareness, site traffic, lead generation, return visitors, conversions, sales and repeat sales.
Blogs, Posts & other Articles
Blogs help companies keep web content fresh and useful. They are direct sales, but it’s the useful knowledge that keeps visitors coming back to your site. These articles keep you on top of their minds and reinforce your brand image.
When written conversationally, they can also serve as video scripts.
Case studies are the stories we share of satisfied clients. They give people a chance to empathize with others who had the same challenges.
It is the social proof that reassures prospects your products and services produce valuable results.
Case studies show buyers other companies that have felt their same pain and solutions that work. These personalized stories are so powerful that 40% of buyers use these as key facts in making the decision to buy your product or service.
These persuasive essays are great at helping you highlight products and services that are 1) new or unique, 2) complex and 3) expensive.
According to Statista, this marketing tool is used by 34% of buyers when they first start researching a product or service they need. It is also effective at attracting attention to generate interest in a product or service a potential buyer doesn’t know they need.
Buyers find them especially useful when comparing products and services between competing companies. 53% of buyers use White Papers to help them compare competing offerings.
A White Paper is also useful for providing in-house training aids for the sales team or other staff. It shares important and useful information your team needs when talking with prospects, leads and current clients.
These often go by other names such as Evaluator’s Guides, Special Reports, Product Briefings, Executive Briefings or Market Overviews.
… and More
Email Campaigns, eNewsletters, Video Scripts … if it’s not listed ask.