What are the Customer Journey Stages?

It takes a lot of hard work for companies to attract the right customers. With customer acquisition costs increasing significantly in the last few years, retaining your best clients is more important than ever.

But keeping your best customers is even more challenging. Yet, only 18% of businesses focus on retention even though over 60% say retention is their biggest challenge.

Strangely, many small businesses overlook a key tool in helping define a process to keep their best customers. That tool is the customer journey.

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How to Optimize Your Webpage for SEO

It’s essential to optimize your webpage for SEO if you want to grow organic search results.

Here are 11 key elements you need to make each page of your website work as hard as possible for you. The elements are grouped into 3 categories.

Critical elements reflect “must have” information. Important information helps your page rank higher. The remaining, nice to have, elements help engage readers and improve site value that way.

Don’t be tempted to skip any of the steps because you think it will save money or time. The value of your website is the consistent practice of these strategies.

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How to Master the Writing Process

Many small business owners find themselves in a similar situation.

They think the writing process is simple. Most people believe they can put anything on the page, they’ll be found by search engines and their business will grow.

All they really know is — everyone tells them they need to have a website; so they have one.

Here’s a surefire writing process to help you produce excellent web content for your business.

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5 Helpful Facts About Blog Images

Blog images, pictures and graphics are critical to keep your audience’s attention. They capture readers’ interest, help break up the text and create a more memorable story. Although I couldn’t find the verifiable source, there is a prevailing wisdom that people process images 60,000 times faster than text.

This makes images a “must have” for digital content.

But when not used correctly, graphics on your website can also hurt the page. Here are 5 facts to keep in mind when selecting the right images for your story.

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Categories SEO

5 Tips for Competitive Content

5 Tips for Competitive Content Sites hold visitors’ attention through design, graphics and the words on the page. The best sites have all three elements. Words are the most critical element to focus on. When guests arrive on a site, their first questions are: “what service this company provide?” and “Can they help me?” A …

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How HR Pro’s Can use Search Intent for SEO

How HR Pro’s Can use Search Intent for SEO Winning the search engine optimization (SEO) game gets more difficult all the time. People can find so much information on the web, it gets overwhelming. Competition for their attention keeps getting stronger. Finding the way to get your audiences’ attention has never been more critical to …

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Categories SEO

Site Content Audit Specialist

Maggie Peterson is Now an AWAI Verified™ Site Content Audit Specialist St Louis, MO: Maggie Peterson, owner of Maggie’s Writing Service, today announced that she has passed the rigorous requirements to become certified as an AWAI Verified™ Site Content Audit Specialist. This milestone means that she is prepared to offer professional web content reviews, uncovering …

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