Get to Know the Writer Helping You

Picture of writer Maggie Peterson.

You need your website to work harder for you and want an expert who can look at it and see what can be better. You’re looking for a writer who can help you fix it. I have a clear, analytical style that can help make your site do more for your business.

A site audit is a great choice if you don’t know why your website isn’t working harder for you. With this tool, I can help you find what’s working on your site and what changes can help you the most.

It may be that you know the content needs updating, but the investment in updates needs to have a focused strategy. I can prepare a content marketing strategy that will give you a clear roadmap for those improvements.

You may need fresh web content to stay up with new trends and personalized to your target audience. Companies that publish posts regularly and often have up to 3x’s as much traffic. I can write that fresh content for you so you can stay focused on other business operations.

Case studies highlight how your customers receive help from working with you. These stories help close sales because your customers see how working with you will benefit them. I can write these stories for you.

Similarly, white papers show your new, complex products or services. They help gain leads and move them through the sales funnel.

These are just a few types of content that help make your website work harder for you. I can help you find which forms of content will help you the most and then create it.

My specialty is web content writing for companies providing human resource software solutions for other businesses. With over 20 years of human resource and management experience and an SPHR, I am uniquely qualified to help. I also have experience in finance, small businesses, start-ups, leadership training and development, and the military.

In addition, I have been a guest speaker at professional luncheons, on Super Manager podcasts, and a workshop presenter for the St Louis SCORE chapter.

I am active with my local SHRM chapter, KickAssChicks Mastermind group, American Writers & Artists, Inc (AWAI) and the Professional Writers Alliance.

My hobbies include dogs, personal nutrition, health & fitness, and aromatherapy. You may find my research and experience in these areas helpful too. I’m also the content manager for the website

I have a BA in English Literature from Missouri University of Science & Technology and an MBA from the University of Phoenix. I also have the Senior Professional in Human Resources certification from the Human Resource Certification Institute (HRCI) and a Site Content Audit certification from AWAI.

As an avid learner, I continually find myself drawn to learn. This means you benefit from all the research into new ideas and hidden gems. I get really excited about helping you share new information with your customers.

Interested in getting help with fresh web content, case studies, white papers, and more?

Click here to send me a message and let’s see if we are the right fit for building your business.